IHG China Ready

Crowne Plaza Melbourne says ‘Huan Ying’ (Welcome) to Chinese visitors.

The world is getting smaller, international travel is growing and becoming more common in today’s global marketplace. China is rapidly becoming the leader in outbound travel and tourism, with some industry experts anticipating the outbound potential of the Chinese market to be $4.6B (USD) by the end of 2016.

As of November 2016, Crowne Plaza Melbourne is officially accredited as ‘IHG China Ready’. The IHG China Ready program launched in April 2015 with the aim to implement systems and services that will enhance the Chinese guest experience. Both commercial leaders and guest-facing staff at Crowne Plaza Melbourne have completed training in Chinese etiquette, behaviors and expectations.

Chinese guests can now enjoy:

  • Tailored Chinese Welcome Letter
  • IHG Translator app accessible via tablet at the Front Desk or via guests’ mobile phones
  • Six China Central Television channels available in guest rooms
  • Complimentary bottled water in room
  • Chinese buffet breakfast items available on request for groups
  • Chinese tea available in guest rooms
  • China UnionPay cards accepted


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