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Crowne Plaza Melbourne and KIIS 101.1 Giveback to Frontline Heroes

Crowne Plaza Melbourne Riverview
Crowne Plaza Melbourne and KIIS 101.1 Giveback to Frontline Heroes

As a gesture of gratitude for the efforts of frontline workers during the COVID-19 pandemic, Crowne Plaza Melbourne and KIIS 101.1 launch Frontline Fridays.


Melbourne, are you a frontline worker, or do you know a frontline worker deserving of an indulgent escape after yet another challenging year protecting our communities?

In partnership with KIIS 101.1, Crowne Plaza Melbourne has announced a new initiative to pause and say thank you to Melbourne’s heroic frontline workers for their efforts during the COVID-19 pandemic. Over the campaign period, frontline workers, or friends and family of frontline workers, will be asked to call KIIS 101.1 on 13 1065 for their chance to win, or gift, a luxurious staycation for those who have sacrificed so much to keep us safe.

Frontline Fridays (12 November and 26 November) will see 12 deserving workers, or nominees, gifted an overnight getaway at Crowne Plaza Melbourne, Melbourne’s only absolute riverfront hotel. These heroes will have the chance to truly rest and recharge as they enjoy the Hotel’s iconic river and casino views and be treated to arrival sparkling wine, Melbourne-made Koko Black chocolates and breakfast in Yugo Restaurant.

"The unrelenting efforts of our frontline workers deserves recognition. We want to say a very big thank you to all of our frontline workers and give a few of them a chance to rest and recover at Crowne Plaza Melbourne" 

- Mark Roth, Hotel General Manager.

As the Hotel prepares to welcome people back to Melbourne’s vibrant city centre, the ability to provide people with a place to explore, rest and recoup is of core importance.

So, are you a frontline worker, or want to nominate a frontline hero? Listen in to KIIS 101.1 on Friday 12 and 26 November 2021 for your chance to win or gift a Melbourne escape.



For more information please contact:Georgia GuerinetMarketing Executive, Crowne Plaza MelbourneGeorgia.guerinet@ihg.com | 0429 409 890

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